The Trump Brand: Making America Great Again starting at The White House

As I look at the electoral map of the last Presidential election, I see a lot of red. While the blue areas are high population density zones, they certainly don’t constitute a majority of the real estate within the United States, so it makes you wonder who in the world Rachel Maddow thinks her audience is on MSNBC when she had a melt down over the Trump family brand and how it will inevitably carry over into Donald Trump’s new role as President of the United States. America is a capitalist country which has made it the most powerful nation in the world and soon it will quickly outgrow communist China in GDP production because of a friendly pro business president in the White House. The evidence is that the Dow continued to close at record highs each day after the dust settled from the election results of 2016 as investors realized the lasting implication of a Donald Trump presidency. It’s OK and good to make money, and even to be rich. Excess is a wonderful thing and its back in fashion which will turn out to help everyone the world over. Yet progressives committed deeply to the name change philosophy of communism hate wealth, personal enrichment, and self-pride to the extent that they have dangerously stifled growth in America and that has been rejected quite spectacularly with the election of Donald Trump. So who does Maddow think her audience is?

I see the Trump presidency to the be the most positive thing that has ever happened to mankind. Reflecting back on history I think of the optimism that came from the Eisenhower administration which carried over into the early Kennedy years—until his assassination which plunged America suddenly into bitterness by the end of the 60s with communist insurgents dressed up as hippies on college campuses. Kennedy with his sheer optimism made NASA into a force to be reckoned with and took mankind to the moon. Trump is all about the power of positive thinking. In his Trump hotel in Las Vegas it says on the wall of the lobby, “If you’re going to think, it might as well be big,” which is from his bestselling book, The Art of the Deal.

As a bestselling author of at least 10 books on essentially the power of positive thinking it is stunning to consider what influence Trump will have on world markets especially within the United States with his message uttered from the White House. Kennedy had a fraction of that positive thinking ability likely undeveloped because of his youth, but Trump spews it like sweat from a champion athlete. I think that alone is the most exciting prospect of a Trump presidency. The residual effect of a champion of positive thinking speaking to the American people essentially every day.

Trump himself is like visiting Disney World—he is his own product of positive thinking and the reason the Trump brand has value is that people want to purchase a piece of it hoping to evoke the same fortune to themselves—even if it’s only a token of representation that one can look at on a shelf. When Ivanka or Melania sell jewelry it’s so that women can have a piece of the glamour represented by those two Trump women. From the Oval Office, the products of the Trump family bring people closer to the experience of the euphoria exhumed by President Trump—where anything is possible if only one can dream big enough to have it. That is precisely why Disney World has a special feeling once a visitor enters the property. The brand of Disney represents dreams coming true mixed with old fashioned American optimism. Trump as an organization represents possibility and reward and they have cultivated that image over several decades. Now as president, their Trump brand will escalate into a similar euphoric feeling when people see it even more than it has.

During the campaign at my house we bought some Trump gear from the official website, and I was quite surprised by the quality of them—extra steps had been taken to ensure that normal campaign apparel was certainly better than the typical paraphilia. My MAGA hat is actually a thing of beauty, it’s one of the best hats that I’ve ever had—it’s very well made. Trump over the years has nurtured that sense of quality in everything he does and that is now part of the Trump experience, whether it’s the Trump hotel in Chicago, Las Vegas or his buildings in New York. The Trump brand and everything that goes with them exhibits quality—and possibility. The Trump experience is a reward for hard work done and the euphoria of success. If you can afford a suite at a Trump hotel, you know as a customer that they appreciate you and they treat you as such. They do want your money, but the entire exchange is a mutual transfer of value that I’ve only otherwise seen at Disney World, or other Disney owned properties. Trump and Disney both sell the same type of brand—positive American philosophy rooted in financial reward.

Rachel Maddow and other progressives like her want men and women to assimilate into a blob of human flesh where the sexes no longer matter and primal urges are highly celebrated. They want money to be redistributed to the lazy and wish to halt the progress of mankind behind a new religion of “global warming” as a means to fulfil their destinies toward the age-old hindrance of the Vico Cycle taking us all back to a beginning of rule by theocracy and aristocracy after anarchy slaps down the hopes of human kind toward that progressive reversion to a world the elites know so well since it is a cycle that’s been repeated from the dawn of history. (See the great book Finnegan’s Wake for reference) To progressives human achievement is to be ridiculed and the money they make hated. So the Trump brand is something that melts them like a demon under the influence of Holy Water. The Trump brand alone is enough to rock America into an age of enlightenment unlike anything ever seen in its short history—and progressives know it—that’s why they are freaking out so epically.

Glenn Beck knows it too, I watched a truly pathetic interview with him on Anderson Cooper trying to be a voice of moderation toward the newly labeled “alt right” where progressives are outraged over the political advice of Steve Bannon and his professional access to a President Trump. For a man who once took on George Soros he clearly has yielded to the Soros power of manipulation over not only American politics, but also Europe.

Trump knowing Soros from the New York billionaires’ club is clearly sending a signal to his rivals of which Buffett is a part, that he now will command American policy shielding it with the Trump brand for its own good—and Beck found himself suddenly a diminished soul after the election. In the way that Karl Rove and Dick Morris were knocked out of political punditry for years after the Mitt Romney loss of 2012, Glenn Beck and his dwindling media empire has no choice but to crawl back to CNN, where he started, and reinvent himself as a progressive, hoping to be a voice against Trump the way he was a voice against George W. Bush. Because the “alt right,” otherwise known as John Wayne conservatives, hardly radical, have abandoned him.

And what is this “alt right” of what progressives call racists and xenophobes but people who behold the same type of values seen at Disney World—which Uncle Walt himself sold to America through his movies and television shows. Progressives have attempted to hijack the Disney Company with liberal micromanagement most evident recently in the Angelina Jolie film Maleficent where they re-wrote the story of Sleeping Beauty into a progressive mess of confusion making the villain the victim and the good the villain. It wasn’t the masculine prince of romantic love that awoke Sleeping Beauty, but now the villain herself out of love for her “adopted” daughter. The trend continued it the animated film Frozen where the sisters love transcended the romance of a suitor showing that Disney is attempting to plant the seeds toward less family value and more collective unification with the world of all sexes and races as their primary value system espoused in their motion picture projects. Young college kids growing up under this more progressive Disney Company were baffled when Donald Trump won the presidency because their progressive entertainment culture and progressive educations in public schools and colleges had not prepared them for such an experience. They thought the world was like what Rachel Maddow espoused—and the NBC network as a whole. But what all progressives learned on Election Night 2016 was that their sphere of influence was really only regulated to a few highly populated blue areas where illegal immigration and criminal conduct are most pronounced.

Then there is the debate about the Electoral College where progressive want to walk back the election results taking the presidency away from Donald Trump because Hillary Clinton won the popular vote. What progressive fail to realize is that it was illegal aliens who had not yet pledged their allegiance to America through the immigration process that gave her a lead over Trump. It was also convicted felons in Virginia given that right by her friend Terry McAuliffe to just squeak out a win in that state. Then there is the cheating that was recorded and the dead people who voted as reported by Project Veritas and suddenly Hillary didn’t do nearly as well as Democrats were suggesting. Trump easily beat her even with the Democratic cheating, and that is telling considering she had two American presidents campaigning for her, a current first lady, the entire media culture and most of the entertainment industry. She still lost—handedly. Once the smoke cleared, it wasn’t even close.

The Trump brand already represented a winning attitude before the Election of 2016. But now it will go down in history as one of the best brands in the world and people will want a piece of it. It’s only natural. Likely it will become bigger than the Disney brand and will last for hundreds of years and Donald Trump’s personal wealth will grow proportionally. But that’s not bad—it’s a very good thing—because that Trump brand will all by itself take America to a place it’s never been before through the sheer power of positive thinking.   And Trump hasn’t even done any of his policy work yet. People like Rachel Maddow and all those progressives like her are now a dying breed—thankfully, and they know it. People will flock to the jewelry of Ivanka and Melania Trump, they will spend fortunes in Trump hotels and golf courses, and they’ll buy Trump ties and anything they can get their hands on because they’ll want a piece of the American dream that Donald Trump has helped resurrect.

What progressives know is that their grip into American politics just came to an end—the Trump brand is enough to kill their manipulation of American culture. Branding allows people to invest in an idea created by something, whether it be the NFL, Disney or The Trump Organization. With Trump’s branding in place well before he was ever elected President he gives voters for the first time ever an opportunity to “invest” of themselves into what is going on at the White House making it the people’s house more than it has ever been. A few years from now there will be a lot to feel good about and people will be able to own a piece of that through Trump branding whether it is a hotel room in Chicago or a piece of jewelry from Ivana Trump. Or perhaps the same dress that Melania wore at a large event.   For the first time people will be able to invest into the culture of the White House and feel a part of it and that is the first step in making America feel good about itself once again. Branding is something that Donald Trump uniquely brings to politics which will have a uniting effect taking us all into positive, yet uncharted waters. Rachael Maddow realizes it.

All progressives do. Their branding through the media and Hollywood has been rejected by those vast red spaces on the American map, and they don’t have anything that can compete with Trump. Soros has had his day, Mark Cuban and the Silicon Valley billionaires are behind on branding and they can’t help the Democrats out now—so they are out of luck. Republicans now have Trump leading the party and through the branding that was in place for decades, people can join the Republican Party and feel good about participating in its successes, just like they do with their favorite football teams in the NFL. This is truly a new thing that will have a dramatic impact on the future of electoral maps. As Trump says the future belongs to the dreamers not the cynics and what his brand sells are dreams—a piece of inspiration that might carry one through to something greater. And those cynics—like Rachael Maddow and many others are part of a world that will be left behind.

Rich Hoffman

 CLIFFHANGER RESEARCH & DEVELOPMENT

Sign up for Second Call Defense here:  http://www.secondcalldefense.org/?affiliate=20707  Use my name to get added benefits.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s