Why FCC Chairman Wheeler Wants Net Neutrality: Sign the petition today against it

Below is a good video that demonstrates exactly what Net Neutrality is and it should be watched. It’s a very confusing issue because the advocates of Net Neutrality are actually taking the position of the opposition in saying they are defending the freedom of the Internet. However, it is a ruse. The FCC Chairman Tom Wheeler is a Obama guy, as will be shown below and is a former lobbyist for the cable companies. The Net Neutrality supporters are trying to make it sound as if it is the cable companies who are pouring millions of dollars into defeating Net Neutrality, but it is the opposite that is really happening. It is the status quo technology that wants Net Neutrality and it is all the upstarts that are against it—because the FCC chairman under Obama’s direction is seeking to make the Internet a public utility—so they can control it—tax it, and unionize it. Just four days before the FCC historic vote, over 200,000 signatures have signed the below letter to the FCC, which can be accessed for yourself at the following link.


Dear Chairman Wheeler,

Internet use and online communication is the scourge of autocratic governments that deny basic freedoms to their people. Internet information has proven to be a spark that creates the fire of freedom in the most oppressive corners of the world.

The Internet is one of the most positive forces for improving the human condition the world has ever known. It is the hub of innovation for the economy in America and the world. It’s a source of progress, democratic distribution of information, societal change, personal empowerment and technological innovation.

The attempt by the Obama Administration to control the Internet as a public utility takes power away from consumers, website developers and small business owners and puts it in the hands of Government. This will drive up costs, slow down innovation, and put unelected political appointees in charge of picking winners and losers.

And it will take away America’s moral authority to argue that autocratic regimes have no right to assert control of the Internet in their own countries.

Mr. Wheeler, I am signing my name here today, asking that you and your colleagues vote NO on bringing the Internet under Federal Government control.


Now watch this video–they are all on the same team.  The protestors, and Wheeler.

It is the right thing to do to sign the letter and send it to the FCC, but be warned, the Chairman already has his marching orders by the president, so the letter won’t have any levity to his decision-making process. All that signing the letter will accomplish is in letting the government know how many people actually stand against them in a fashion to actually put their name to it. By traditional White House analysis, 200,000 signatures is a large number. It’s a small number of the population, but it represents a fairly scary opposition that they will try to minimize, but to a less successful effect. To understand why, study the history and background of the FCC chairman.

Thomas Edgar Wheeler (born April 5, 1946; Redlands, California)[1][2] is the current Chairman of the Federal Communications Commission.

He was appointed by President Obama and confirmed by the U.S. Senate in November 2013.[1] Prior to working at the FCC, Wheeler worked as a venture capitalist and lobbyist for the cable and wireless industry, with positions including President of the National Cable & Telecommunications Association (NCTA) and CEO of the Cellular Telecommunications & Internet Association (CTIA).

Originally considered a frontrunner for the position,[7] Wheeler was confirmed as the new Federal Communications Commission chief in November 2013.[8] Despite a letter written by several prominent former Obama administration officials endorsing Wheeler for the position, many people expressed concern over the consideration of Wheeler for the position due to his history of lobbying for industry.[7]

In recognition of his work in promoting the wireless industry, Wheeler was inducted into the Wireless Hall of Fame in 2003, and in 2009, as a result of his work in promoting the growth and prosperity of the cable television industry and its stakeholders, was inducted into the Cable Television Hall of Fame.[5][9][10] He is the only member of both halls of fame.[6] Cablevision magazine named Wheeler one of the 20 most influential individuals in its history during cable’s 20th anniversary in 1995.[5]

During Barack Obama’s presidential campaign Wheeler spent six weeks in Iowa aiding his campaign efforts and went on to raise over US $500,000 for Obama’s campaigns.[7][11]


On the current path, large cable companies are becoming extinct, the government cannot get their control around information because of the free and open Internet that exists now, and they want the FCC to begin getting things back under control from Google, Microsoft, and Amazon to actually protect the companies they are claiming to be against like Comcast, AT&T and other traditional communication companies. They are playing the same tricks they did with Obamacare, Benghazi, and open border immigration to overwhelm the system, hamper the minds of the masses with too much data-and to shove through new controls and regulations that nobody will stand against until it’s too late.

Wheeler is going to vote in favor of Net Neutrality because he’s been told to by his boss in the White House to do so. This is a power grab by the FCC for more control, not less. The government position is actually that they want to protect start-ups and porn providers with a free and open Internet by defeating a pay to play system—but what they don’t tell anybody is that they are seeking to control and limit that freedom for everyone, not just the big companies. In that respect the Internet will be “equal,” it s just that everyone will be equally limited and taxed.

So fill out the form, send it in so that guys like me will have ammunition to slam the FCC with later when we can expose the crimes about to be committed. The more people who fill out that form, the better the case will be later to prove that we told you so—so that by the time there are new elections in 2016, congress, the senate and hopefully a new president will pull the FCC back in and defund them into oblivion. That is the best way to strike a blow at this encroaching insurrection. So, make sure to fill out the form today, so that when we fight tomorrow—there will be some statistical information to use in proving what a gross violation the FCC actually imposed on the freest place on earth, the Internet. And they did it all in the name of control, taxation, and much more limited options for a tomorrow they dread to see coming.

Rich Hoffman



Ideas are Scary: The important task of being a place that lets them grow

By far my favorite commercial of 2014/2015 is the one below from GE about how ideas can sometimes be scary featuring a little alien looking ET creature being born and ridiculed until GE opened its doors to the innovative prospects of the fledgling creature. It’s a very honest commercial for such a huge corporate giant and it tells me that at least in practice GE hasn’t lost its way in understanding where it came from and what role it plays in America’s future. Growing up in Cincinnati it is impossible to not have GE a major part of my life and whenever I have to travel downtown and drive by the Evendale plant there is a little happy place that keys off in the back of my mind knowing to what a great extent GE has advanced technology and really lived up to the aspects of the commercial on innovation.

Being a corporate giant isn’t easy, and I am often distrustful of them to stay nimble in the field of innovation simply because there comes too much pageantry and fluff just to keep rules and regulations off their back to maintain the kind of forward thinking that made them great in the first place. Jeffrey Immelt after Barrack Obama was elected was put into a very difficult position. Here was a president openly hostile to corporations and business that would see GE as a massive target for socialist implementation. As a CEO it is first the job of such a person to guide their corporation through the potential threats that exist so that those gates of innovation can stay open for such fledging ideas shown in the commercial. So Immelt did what he thought was best, he made a partner out of Obama running the president’s Jobs Council for a few years. In so doing he was able to exploit the lack of financial understanding of the barely concealed socialist by enacting 54 of the 60 recommendations made by the Council—such as fast tracking key infrastructure projects and selling more leases for both oil and gas production. But in the end, only 4 of those recommendations were completed as is typical of government which loses focus quickly as life in the Belt Way quickly kills off ideas like an African hunter on the Serengeti. Under the auspices of government ideas quickly become extinct—and Jeffrey Immelt’s Council on Jobs and Competitiveness was one of the first things that Obama hung on his trophy wall. Obama tried to use GE to stimulate his economy, and largely took Immelt’s advice without knowing anything else to do—but failed to nurture those ideas into fruition


For the last 20 years the GE90 engines from GE have been a game changer in commercial aviation. It is largely because of this engine that oversea travel has been on the increase just because now airlines can perform such a task with such a powerful engine without massive fuel consumption. That engine is exactly what the metaphorical commercial about GE innovation was all about. It was one of the great leaps of innovation from American culture that could have only come from such a large corporation that embraces such invention. And to make the GE90 work, it took a lot of the best minds at the time in the field of aerospace to pull it off.

There is a new generation of engines coming to serve for the next two decades, so the GE90 today is something of a Payton Manning in aviation. It’s still a great engine, but it has set the bar very high and newer, younger players are entering the market to break those previous records—but it took the pace setter first to show everyone what the innovation looked like. While some may look at the GE commercial in respect to Immelt’s work with President Obama and cry foul, I have a tremendous amount of respect for those open doors which allow scary little creatures like new ideas a place to go. I wish there were a thousand GEs in America—and I believe there is plenty of room for all of them—but unfortunately for most, they end up in the trophy case of some politician’s game wall—hunted, killed, and stuffed for memory.

I don’t watch much television so I didn’t see the GE commercial until I was watching the start of NASCAR last weekend. I love NASCAR because of the innovations—the new MAC tools, the tires, the corporate sponsors. I love seeing a pit crew in action trying to troubleshoot a problem in record time to get their driver back on the track as quickly as possible. There are a lot of ideas born on those tracks which end up in the cars we drive, so I love to just watch NASCAR for a glimpse into the future. It was in looking for innovations that I actually saw the GE commercial.

Recently I had one of the worst days of my life where everything that could go wrong did and there was just a mess of activity that had to be cleaned up from more of those idea killing vermin. So to brighten my day, my wife went to McDonald’s and picked up a couple of Big Mac meals so I could watch the news while enjoying that wonderful idea from McDonald’s ancient past—which I still think is one of the greatest inventions ever created. Big Macs would be an impossibility to the typical hunter and gatherer in New Guinea or Africa—yet out of the mind of Ray Kroc came a company called McDonald’s that made quality fast food easy and affordable on the go—the Big Mac was created. When I have a really bad day-one of those days where it’s difficult to breathe from one moment to the next, I typically get a Big Mac and just like that—I’m good to go. My worries and concerns evaporate. It’s not just the taste of the burger that drives my interest, it’s the story of McDonald’s itself that does. It reminds me of what innovation is supposed to look like. As rapidly as McDonald’s makes Big Macs it is astonishing that they always come out well, cooked perfectly, possessing just the right amount of lettuce, onions and sauce, and can be done so quickly. To this very day if I buy a Big Mac in Florida, it will be made nearly to the same specifications as one that I might buy in Wisconsin. They are little miracles—now taken for granted like the GE90 jet engine—but they have changed the way the world interacts with each other—and each one of those ideas is beautiful.

So I have a major soft spot for the GE commercial with the little alien idea being born to the voice over about ideas being scary. Ideas are the natural-born enemy of the way things are. They are ridiculed and mocked, and are often hunted by members of the political class for sport. When Immelt joined Obama’s Job’s Council, the move to me was to protect all the ideas brewing at GE from the hunters of the political class who want to destroy those wonderful creatures before they can bloom into beautiful creatures. That’s what a CEO should do, and if that sometimes means drawing fire away from those they are trying to protect—then so be it. Because as the commercial says, “under the proper care, [ideas] become something beautiful. They do.

The task of a massive corporation like GE is to create an environment where ideas can grow. Not everyone within that culture embodies such a spirit, of course, but in general, the philosophy of the company must seek to strive for such creation. If it does, then it will bring into the world ideas that would otherwise be destroyed by humanity always speculative, and short-sighted. It was a bold commercial from a company that really didn’t need to push the limits of perception—yet they did. They didn’t have to ruffle any feathers, yet they did—and for that I deeply appreciate the commercial. It is good to see that GE is not playing it so safe in the public relations market—and that they are remembering who and what they are—and how they got where they are today. Ideas are beautiful—even when they look scary to the un-enterprising and clandestine political hunters. It is good to be the natural-born enemy to the way things are. That is the spirit of innovation—and the direct benefit is humanity and its offspring.

Rich Hoffman



Ayn Rand’s 1961 Capitalist and Communist Warning: Why Apple is successful and everyone else copies

The Ayn Rand Institute recently posted the below video from 1961 by Ayn Rand herself about capitalism and communism. At the time there was a lot of debate about which was better for society. The political class and intelligentsia decided they liked communism whereas the American people still in love with their John Wayne westerns and old-fashioned ideas of westward expansion loved their capitalism. Democrats and labor unions in a partnership with each other decided that they would avoid the name of communism in much the same way that Fidel Castro did during the period that he was trying to convince Cuba to turn toward Marxism by denying that his proposed dictatorship was a party of communists. Of course we know by history that it was a complete lie, just as history will show that in America public schools, colleges, and the federal government itself has fully embraced communism all along—and sought to teach children those “communal” concepts from before even kindergarten. Visit any daycare facility and you will see communism being taught to 3 and 4 year olds in great abundance. In 1961 Ayn Rand was despondent as to how the great America could even conceive of making the mistakes she had just escaped from in her mother Russia. So she made the below recording to the Presidents Club of the American Management Association to contemplate why.

Speaking of management associations and the innovations available to America it is an aspect to my life that I know first hand. I came to know Ayn Rand and the ARI work because I share with them very similar ideals about how business should be conducted and why capitalism is such a vastly superior mechanism in any global marketplace. I never read Ayn Rand until just a few years ago, yet I lived my life nearly in parallel with her character Howard Roark from the great novel The Fountainhead. When I finally did read it I wondered how I had traveled through life for over 40 years without running across it—and once I did I understood completely the intentions of the novel.

For me the most powerful part of the book was when Roark refused to be a member of the architectural board for the World’s Fair exhibit because of his strict personal revulsion toward collectivism. I too have been invited and had to decline many such associations and it has cost me likely millions in so doing. For thirty years I have been given many, many, many opportunities to do just as what was offered to Roark in The Fountainhead and I declined for the same reasons so to keep my own integrity intact. I had never heard of anybody doing the things I had been doing and taking the social positions I had until I read The Fountainhead, which was really the first time I had a measure that I was actually right in my instincts—and it was good to hear Ayn Rand from beyond the grave tell me she understood.

I had for years been struggling with the communism so present in American business—everything from Six Sigma concepts to Jack Welch management methods. I was sent to many classes over a great deal of time and on day one I lost interest because essentially what they were teaching was classic communism—not capitalism. It was no wonder that companies struggled with profits and innovation and I had no desire to learn such a stupid thing. I often refer to my years at Cincinnati Milacron as one of those pinnacle moments of understanding. I was sent to a Lean Manufacturing seminar as a hand-picked bright spot in their future only to discover that the company was dying on the first day of class. I lost interest in that company once I realized that they were has-beens and would soon go out of business more or less—which of course they did. My views at the time I couldn’t articulate against the current because everyone essentially thought I was nuts—since I was the lone voice against “consensus” and other focus group derivatives. I knew from experience that I wanted to maintain my individuality because it was within that element that true innovation in thought was brought forth.

I still run into the same opposition—actually every day. But I now have a track record to beat over people’s heads which quiets them. When I was in my 20s and 30s everyone just thought I’d grow out of such thoughts of independence—but instead I just got worse over time the more I saw that my methods worked as opposed to other studies. During the 90s I likely read every management book there was in Barnes and Nobel over a ten-year period, and most of them were so wrong, that they might as well be the equivalent to the latest “quick diet” fad because the methods were built around the same mysticism. Most corporations, and most businesses function like a communist dictatorship which quickly saps the strength of an organization of its most valuable resource—the individuals who actually work for the institution. It isn’t long that a company dies on the vine once a few decades of communist dictatorship ruins them for life. Cincinnati Milacron died in this fashion—as did General Motors. The later was only saved by government bail-outs.

Banking institutions, corporations, political structures—everywhere that there is a hierarchy of a few nameplate administrators who have power over others just by title, communism is found to be at the core philosophy of the leaders within the institution. Many of those tuning in to listen to Ayn Ran only cared about what she had to say about profit—not about the means of obtaining it. Most American businesses in 1961 were already infiltrated with communist ideals through their education institutions. They were already thinking in the wrong manner and were mapping out their own personal destructions even as the leaders built their careers and retirement pensions. Those same individuals might have been paid good money for their leadership—but what they often left in their wake was a declining business, not a flourishing one. I simply refused to play along—and over time it has benefited me and many others because when fresh ideals are needed, they are available because I have not destroyed the means of obtaining them.

As Ayn Rand said, it wasn’t communism that proved to be superior to capitalism. It was that in America capitalism committed suicide because businessmen and women discovered that to be good at capitalism they actually had to be good people to the very core of their being and could not have their egos uselessly massaged by corporate structure. The ability to dictate the lives of others because they held power over their employees’ financial purse strings proved too tempting and they fell in love with the power of communism—the ability to be the center of control of all things distributed to others according to their need. For men, the best way to test this morality is in placing a beautiful young secretary outside of their offices. If they contemplate using their power and influence to bed her—they are not moral enough men for capitalism. For women, if they use their power and position to decorate themselves with excessive sign stimuli and tales of oversea travel not out of necessity—but grandeur for the sake of it—as if to exemplify that they hold a higher title than others and therefore hold the fate of so many in their hands—then they are not moral enough for capitalism and will become seduced by the profiteer communism eventually. Once they do, you can hear the term, “team” uttered from their mouths more and more often as they are always on the search for “communal” exercises intended to achieve consensus. A typical episode of The Office is a good place to start to see this withering, pathetic diatribe of failure manifested through comic relief.

As I write this article my wife and I just bought iPhone 6 mobile devices—which to me is one of the most innovative items on planet earth presently. The company itself is nearly at a $1 trillion market cap valuation, and they’ve done it their way. They are very much as a company the way Howard Roarke conducted his business—vastly independent of other companies. They make the market come to them instead of forming themselves to the market. Many analysts college trained to think like nice little communists wonder why the market evaluation of Apple isn’t already over $1.26 trillion—after all it could be. But Apple does things their way for their own reasons and they are driving the market according to their creative input as a company driven by individuals. Steve Jobs after all was a very informal businessman who didn’t have a college degree, and was actually fired from the company he created. But in the end it was Jobs who made Apple what it is and paved the way for creative minds through an excessive commitment to a capitalism loving culture that made Apple such a successful company. Jobs was one of the first to introduce casual wear to the business place just to break down the top down communist culture of rigid dress codes and oppressive company reminders that the employees served the institution—not the other way around. What Jobs did at Apple he was able to perform because he wasn’t taught in college to hate it capitalism—but to use it to be a creative human being. He was essentially a modern real-life Howard Roarke.

Apple isn’t the only company out there who understands that communism has no place in American business. There are others, but they are definitely on the fringe. I am one of those proud fringe people and I know of several others because like-minded people tend to know each other. But what Ayn Rand said in her lecture to the Presidents Club of the American Management Association was completely accurate. It’s not that communism is superior, or had even won. Communism has seeped into our culture as a profiteer while those who were supposed to protect capitalism were too busy thinking about how powerful they are over their employees, or in banging their secretaries. Instead of conducting themselves in a moral way, they have instead turned toward Apple and tried to copy everything about the company hoping that they will strike gold in the same manner. But they can dress in jeans and follow other similar attributes of Apple, but if they don’t develop a creative—capitalist environment for their employees to prosper in—they will fail leaving the default mode of operation to the mindless communists who will sweep in to save the day with bail-outs, focus groups and the constant reminder that institutions are all about “consensus” building. But they were, and will always be wrong. Successful companies are built by individuals for the sake of creative enterprise and it is there that capitalism shines best and brightest—and for the most people’s benefit. It is what’s missing from our present culture and why everything taught counter to that basic ideal is a waste of time.  American business knows how to get there, but they are not willing to act morally to achieve it—which is why Ayn Rand in 1961 was so baffled by the American approach to the long-standing debate. There just weren’t enough defenders of capitalism out there because too many executives were staring at the boobies of their secretaries—instead of on the next great idea and how to free the minds of mankind to unleash the power of capitalism and the ideals that spring forth from such a culture.

Rich Hoffman



Dana Loesch and the New Counter-Culture: Superbowl and American football

I was never a fan of the first major counter-culture movement in the United States. You might say I hated it with every cell in my body. Even as a little kid I despised the dirty, smelly, tattooed hippies with their long air, and smoke smelly cloths. I’ve never liked what they stood for, and I have never thought for one half of a second that there was something that might come out of their brains that might have value. Ever. So it should be assumed that I am a big fan of the new counter-culture movement that has risen up to undo all the terrible impositions induced by the old scum bag hippies. It brings great pleasure to my mind to watch exchanges like the one below with Glenn Beck and his very articulate news personality on The Blaze TV, Dana Loesch who quite successfully punches all kinds of holes into the Washington Redskins debate below. I was thinking of this interview during the recent Superbowl as the game of capitalism played out on such a vast national stage. The game was complete with all the wonderful commercials displaying American products arriving to a marketplace thriving with freedom and unapologetic profit. So I thought it was time to revisit this clip and share it in mind for the wave of counter-culture behavior that I know is coming.

My friend Doc Thompson and his producer Skip LeCombe are part of this counter-culture of goodness that is spreading rapidly. If you haven’t listened to their radio show in the morning from 6 AM to 9 AM on The Blaze Radio network you are missing a rare treat. You can get them on satellite radio and is one of the best morning shows in America presently, and is a force behind this new counter-culture movement hell-bent on destroying the one created by the vile old hippies. Their show is extremely funny, and informative in a way that talk radio has not been able to produce since its inception. It’s a little Rush Limbaugh, a little bit of The Daily Show, and a good ol’ fashioned variety show that might have been heard at the start of radio. But better yet, Doc produces the kind of material that makes the faces of progressives melt clean off—which I find delightful.

Yet Dana Loesch is unique as shown in her above video with Beck. She is uniquely qualified to make arguments against progressives; she is very pro-gun, very pro constitution, and extremely liberty minded and knowledgeable about history. She is the exact opposite of the kind of losers who found themselves attracted to Charlie Manson’s family of communists and dope smoking losers. Dana is a counter-culture to the counter culture-movement. She’s young, attractive, and smart and she can argue with anybody leaving all the duds from the hippie generation in intellectual dust with obvious superiority. To say the least, I’m a fan of Dana.

Progressives have intended from the beginning to “progress” beyond American pride. They have attacked American football because they know it’s a game unique to the United States and the most powerful economy in the world. They have attacked it to bring down the capitalism that drives that massive economy and to a large extent, for over thirty years, the erosion from the old hippie has moved unchecked against tradition. So to counter that erosion a new counter-culture movement is needed to push back against that social destruction. It has been emerging for a number of years, but Glenn Beck has managed to put a point on it that is directed in very positive ways. Doc Thompson found a home with The Blaze because of Beck, and so has Dana, along with a whole host of similar counter-culture stars in the stable of the creative studios now built in Dallas.

Progressives wanted to destroy the Star Spangled Banner sung at the Super Bowl just like they wanted to change the name of the Washington Redskins out of guilt for some perceived sins long ago committed. But they didn’t know all the history involved, just like they ignored that the Redskin name came from one of the first Native American coaches for the Washington-based NFL team. Progressives just wanted change and they attempted to use guilt to provoke that change, just as they have tried to use guilt about the economy to redistribute wealth to the far corners of the world to indirectly feed communism and its massive failure.

Every time I watch a Superbowl in America I am reminded of what a great country it is. I love the pageantry before the game of all the pre-event ceremonies during media week. I love the half time shows. I love the commercials. I love the violence and strategy of the game itself. I love the Superbowl parties, the chicken wings, the beer, I love all the gatherings of family and friends that often come with viewings. I love watching the game on big televisions and I love the commentary by the various media personalities before and during the game. I love everything about it—and much of that is what the first counter-culture movement sought to undo.

The NFL rose to prominence during the hippie movement of the 1960s, so it deserves credit for staving off the impact. Even hippies enjoy football in America, so the game itself has cast doubt upon the thoughts of even the most ambitious hippie. The Superbowl in 2015 cost over $4 million dollars to run a 30 second commercial during the broadcast. And it cost a minimum of $9,000 per ticket to attend the game in person. That value is a created exception to the tide of the rest of the world hoping to spread the message of the dirty hippie to the soccer stadiums and sports forums everywhere. In America they have failed.

As much was said about Marshawn Lynch’s bizarre interviews during media week, he really livened up when he did a commercial/interview for Skittles. It was another fine example of capitalism by a popular player who really increased his brand with controversy leading up to the Superbowl. Many throughout the world would find the behavior disgraceful in that it was an open example of American product placement. But I love it.

It’s good to see a counter-culture movement coming out in defense of capitalism for a change instead of standing against it. And of that counter-culture Dana Loesch is the new Oprah and Connie Chung. Those old names helped feed the previous counter-culture movement—the progressives and excessively liberal Democrats slowly eroded the value of American society with guilt and sappy old hippy dialogue against capitalism. But their time is waning to a new movement which is emerging preserved by American football and maturing under fine people like Dana Loesch. Because of people like her, the Superbowl this year was just a little bit sweeter—pointing to a future that should be much better than the present as the hippies whither away into dust and are replaced by people like Doc Thompson and Dana Loesch.

Rich Hoffman

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Tayler Swift’s “Blank Space”: A society of “players” destroying the hopes of young women

I don’t often engage in cultural/social activities but when I do, I enjoy them for the observations. If left to my own devices I would happily shut myself up in my home and read books from now until the end of the universe several trillion years from now and I wouldn’t bore of that activity one minute during that entire duration. But occasions do arise where opportunities for observations across the fabric of civilization can be observed and I take them so not to become so absorbed in thought that sight of normalcy is lost—but retained for the benefit of intellectual exercise. On such occasions I typically drink Guinness beer specifically because it is well-known that it is the life blood of the giant Finn MacCool in one of my favorite novels Finnegan’s Wake. I’m not a beer drinker by any other indication other than it is a way to assimilate with the culture at large—so for me to make such a compromise there has to be roots into a mythology that means something to me—and in that great novel Finnegan and the events following in his wake were driven by the lifeblood of Dublin, Ireland itself—Guinness beer.

So I was having one of these cultural exercises in a very nice restaurant. The company was good, the events of the evening were stimulating and purposeful but my eyes and ears were fixed on a stunning blond woman playing the piano across the room at the bar. Males loomed near her as women feigned admiration. It was a catchy game that persisted most of the evening just under the silent roar of a thousand conversations. But I heard her music even from the distance of twenty-five table tops and the barrier of a private room with a stoic view out into the world of fine dining. With the life blood of Finn MacCool arriving routinely to my fingers I listened to this young women carefully to assess the tap-root she was cultivating—filling her tip jar with a lot of money.

So why didn’t many of the women around her rip her off her bar stool and hang her on a cross right there in front of everyone? Such a crucifixion would have been the dictates of their jealousy as their men were fixed on the starving artist dressed as a nymph from ancient Greece. It was because she was singing songs inspired by contemporary pop culture which spoke of a lot more than an attempt at eye candy. The images were contrasting—in one hand which spoke to the males in the room, the piano player was a sex symbol inviting herself to be planted with the DNA of the male on the highest peeking order rung—so the fantasy of the males was to be that one who would gain such an advantage and status. But to the females, the songs the young girl sang were about issues most of them were having at that very moment with their own efforts at love and everlasting matrimony—or the hope of securing a mate willing to turn over their life to the doormat of “WE.” One particular song uttered from the young girl’s vocal exchanges was a dedication to Taylor Swift’s “Blank Space.” The girl sang the song with such conviction that she actually dropped a tear off her high cheekbones to fall into the lap of a sparkly dress. I could see the shiny tear even from my great distance, and it was painful to watch.

Like beer I don’t participate much in regard to pop music. The only time I listen to an FM radio or new music CD is when I pass by someone who is thus listening. I never choose it on my own simply because there is no room for it in my very busy life. I don’t like to think about the kinds of things that musical artists want me to think about in their music because often it involves love lost, love desired, or in the case of minority music these days—whose hoe someone wishes to bitch slap back into the stone age. But when it comes to Tayler Swift, I do lend an ear because behind her work is a struggling young woman trying to find all the things that 99.999999999999999999999% of females universally want as 12-25 year old girls—love and respect. Yet, women like the protagonist in the Tayler Swift song “love the players, and you (men) love the game. It is impossible to not look at any mass collection of human beings and see this struggle playing out between men and women, where women believe they can make a bad guy good for a weekend only to find the “Starbucks” lovers of their boyfriend wanting secretly to be next in line to fix the bad boy yearnings within their own loins. So they call the old girl in line “insane” as if they could hope to do better. It’s the fantasy of most women, either redeeming a bad boy into a good boy, or stealing away one from another women—and its not always sex that they’re after–but the mind.

There are many men these days who don’t wish to grow up to be the hero of Gunsmoke, Little House on the Prairie, or the latest Clint Eastwood film—but just want to be “players” from the Grand Theft Auto video game franchise. Young men these days want to be players—those specifically who play the field of females teasing them with serious relationships to get access to their sexuality only to throw them into their reserves like a fish caught upon a lake to either be completely devoured, or thrown back into the lake after their sport is done complete with scars from the hooks torn out of the female’s mouths.

In the music video to “Blank Space” you can tell before the song turns south toward tragedy that it’s headed toward a cliff of just another broken relationship. Tayler Swift is in trouble because the man she wants to love is playing on his phone as her head is in his lap. I thought this was a particularly powerful metaphor to the modern problem of “players” playing women for the sport of ruining their lives. From my vantage point of hearing the Tayler Swift song “Blank Space” from the neophyte at the piano bar there were a lot of phones out even as a perked up goddess sat across from them at a dinner table with fine wine poured into glasses lit like glittering treasure discovered after centuries of concealment. For those pathetic men, there should have been nothing better or more interesting than the woman in front of them with their make-up put on just like a model from Nordies. Yet the phones were out texting nobody something of even smaller importance.   Perhaps the intended targets were a new would-be girlfriend, a secret homosexual yearning for their best bud, or even a mother who can’t surrender her bosom to the arms of another—younger woman.

Now that I thought about it, this whole cell phone deal is a major cultural problem. Nice young women who deserve the utmost respect from their potential mates should not have to put up with the shared attention of a douche-bag dude who won’t put their phones away long enough to spend time with their dates. If a man is texting someone else in the presence of a beautiful young woman who is interested in him—she’s wasting her time because the guy doesn’t want to be a husband, or even a dedicated lover. He just wants to be a player which is just a new kind a fishing that men have invented for themselves now that real fishing as a sport is losing its luster in the right of passage rituals often passed from one generation to another. Since most young men don’t even know who their dads are these days—they have no man to show them how to put a worm on a hook to participate in the game of catching fish—so they have turned the human need to their sexual outlet of snagging up females—playing—with them, then throwing them back.

The young girl singing was not crucified by the other females because she was singing about the pain most of the women were already feeling—but were politely covering up. It was easy for me to see since I have no desire to assimilate into that culture with any measure of approval—but always have an eager ear toward the next page of a book I’m reading comfortable from my favorite reading chair. I felt for the singer at the piano bar as well as the female listeners in the vast audience. But more than anything I felt for Tayler Swift who wrote and performed the song obviously from personal experience. Even with her fine looks, wealth, and talent—many of the men she is meeting as young saplings are nothing but players still addicted to their broken childhoods and their guardians of the breast milk waiting too long to pull the tit from the mouth of an insecure child. Abused from birth—those players have nothing to offer nice girls like Tayler Swift, or the girl singing one of Swift’s songs at a piano bar in Cincinnati on a cold weekend evening. By the appearance of the occupants at the many tables between my Guinness beer and the weary eyes of the singer were many players serving as nothing more than ornaments to their dates as their phones were out texting nobody about nothing as a would-be goddess stared at them broken-hearted across a table of immaculately prepared food and wine.

Even though I don’t do it often I enjoyed the blood of Finn McCool and like the wake from that great Irish novel by James Joyce—I sat there and watched a generation wash away before my eyes from the perennial uttering of a lounge singer. Sure it was sad, but then again, that’s why I don’t do that kind of thing very often. I wish young ladies like Tayler Swift had the opportunity to have something besides their latest mistake. But unfortunately society isn’t making anything but “players” these days.

Rich Hoffman

Visit Cliffhanger Research and Development

Finding the Gold Within: What women who desire ‘Fifty Shades of Grey’ and young black youth have in common

One of the reasons that I am most proud of the extremely good work that the Joseph Campbell Foundation has done over the years is in their continued innovations by members to open up the world properly to future generations. I was extremely pleased to learn from them that Karina Epperlein has produced and directed a new film showing the wonderful work being done at the Alchemy, Inc academy in Akron, Ohio which seeks to specifically help young black males with a treacherous crises facing virtually every young man in the world presently—that enormous gulf required to step from childhood into manhood. Karina’s film is titled, Finding the Gold Within and focuses on six young men as they enter their first year of college. Each has personal circumstances to overcome as he works to escape the straightjacket of contemporary stereotypes, and each has participated from sixth grade on in Alchemy, a myth-centered mentoring program that fosters refection, critical thinking, and living an authentic life.

The biggest crises of our modern-day is not in politics, it is not in economics, religion, scientific development or any other nightly crises espoused on the various news broadcasts, it comes from an emerging menace which seeks to wipe out mankind altogether—the destruction of the male. The social experiments have concluded and a 100 years of results are now pouring in.   Some of those results are women climbing over themselves with soiled panties to see the upcoming Fifty Shades of Grey movie largely because the men in their lives have been feminized and defanged to the point where females biologically, and intellectually just aren’t interested in them. This is bad because all young children crave the structure that a good solid father brings to a family as a pillar of reliability and strength. Kids who don’t have that fortunate situation in their lives suffer greatly until they find a replacement, or come to terms emotionally with their condition.

Of the worst of the social experiments were the various black communities where government tampering with the motivations of productive enterprise has most crippled enthusiasm for economic mobility. It has been more profitable for black households to produce children without fathers in the home, which has had a devastating effect on old and young males in minority neighborhoods. As the government has become the father figure in such homes—particularly under poor conditions, the real fathers and men of the community have turned to the bottle and drugs to compensate their failed family endeavors. There is a reason that a majority of state liquor licenses are issued to poor communities where a bar is open to wash away the broken dreams of the males while the women breed more fatherless children to qualify for more household government income. The intention was originally good, the by-product has been terrible. Black children as a result of this terrible social failure now are left with serious holes in their life which then gets filled with gangster behavior, drugs, illicit women, and years and years of alcohol. I have in the past tried to befriend these types of males and they all end up in the same place in spite of my optimistic attempts. Once they get to a certain point, there is no way to fix them. Alcohol and drugs literally destroy them, and they become hooked on those substances because of the mountains of guilt which follows them from their criminal past is impossible to escape.

The trick in the whole escapade is that young black males—all males for that matter—but particularly the ones in minority neighborhoods are looking desperately for that mysterious bridge from childhood, where they nurse close to their mother’s breast, into that void of master hunter and gatherer among their male peers. When young black kids do not have men in their lives to show them the path, they turn to gangs because males have a serious need to fill the role of a provider of some kind. Once they fall into the narco life, the money they make goes to cars, jewelry, and tattoos which indicate to females that they are a male worth mating with. But when the women aren’t interested in a family and the male has no goal to work toward because the females just want a sperm donor toward their next welfare check—the males by the time they hit their twenties flame out and end up as future alcoholics and drug addicts. If they live into their forties they are unlucky miserable specimens too far gone to properly help. The only answer that really works is to fix those young men before they become old broken heaps of social experimentation gone wrong at the local neighborhood bar going nowhere fast.

This is where Alchemy, Inc comes in. The use of myth has always functioned as a sociological and pedagogical tool with the goal of teaching people how to live in this world together while simultaneously providing examples of how to realize the personal gifts each individual brings to the stage play of life. Today this method closely resembles what is known as Social and Emotional Learning (SEL). The roles that we are all born with are meant to be fulfilled, not altered in some way that is not authentic to our individuality. To attempt otherwise is to declare that on the great stage play of life that we don’t want to play the role we are given—so we lobby for some other position. The transvestite community is good at this kind of second-guessing. They might have the role of the bold and gallant warrior in the great play of life, but decide that they actually want to play the princess. So they protest, yell and scream about the injustice of life, only to show up for the play in a dress. You can see why this causes a problem if the play was written by the god of your choice with the intention to see it play out on stage. Young males are brought into the world to become men and women will expect men in their beds, at their dinner tables, and helping to raise their children. But when young men don’t even get a chance out of the gate because nobody showed them the way, they fail. Alchemy, Inc is a group dedicated to teaching those young males how to find that path in their individual lives. Alchemy, Inc. according to their website shown below, provides a healthy masculine model and strategies that set youth on the right course to stay in school and become successful, responsible family men and professionals rather than being sidetracked by the false appeal of apathy, anger, drugs, violence and victimhood. Their program is embraced by young men because of its authenticity and realness. Young males who are alienated, disengaged, and cynical towards life are drawn to the program because Alchemy, Inc offers a way to answer their “call to manhood.” They are a program that does not question or criticize youthful masculinity but repositions its positive aspects to show the way from boyhood to manhood. The course values are steeped in the character traits of “The Hero.” The model of The Hero inspires youth to persevere, learn to make the necessary sacrifices, overcome obstacles, and serve their community. Alchemy, Inc is more about cultivating wisdom than teaching knowledge.

Alchemy, Inc. offers a safe group environment for youth to focus on topics directly related to their stage of development. Youth who have engaged our program:

  • Increased their Social and Emotional Learning (SEL)
  • Increased their school attendance
  • Increased their high Grade Point Averages
  • Increased high school graduation rates
  • Increased their college acceptance rates
  • Developed the character traits necessary to succeed in life



The beauty of Alchemy, Inc is that they do not seek to preach a particular set of values to young people; they instead turn to mythology to bring the kids to their own individual adventures with authenticity. The focus is on learning to think instead of being told what to think. The kids are shown the way to become the heroes of their own lives, so that they can aspire to become the hero of a family at some future time.

Alchemy, Inc is one of the best mentoring programs I have seen for young people, particularly minority kids. All young boys need atonement with their fathers and if they don’t have it, or get it, they are marked for life as lacking. They can overcome that drawback, but it is more difficult for them than it is with kids who have a stable father figure. The kids in the Alchemy program don’t have the advantage of fathers in their life. So they have myths to replace the emptiness, which is such a powerful tool. When there isn’t a father around to teach young boys how to be men, the job doesn’t get done. Myth is a worthy substitute. When it’s applied it does the same thing as a man who speaks to his sons about the mysteries of the universe and their role in it as men when they graduate to such a level. Mythology encourages young men to be heroes not villains in their own story, which a future family will need for their nurturing.

Before feminists declare that they don’t need men, think about what you’re saying. In just a few weeks from this writing Fifty Shades of Grey is about to hit theaters and women are salivating over it. Not all women but a large enough demographic sector to provide a scientific sampling. They are as excited for the movie as teenage males might be for Star Wars, or Avengers. But why? For the adolescent male Star Wars and comic book heroes are myths that instruct what our internal values are—authentically represented by the characters. The heroes in those stories are the men we all want to become—whether we do or not is up to our personal decisions and values. If we are given the myths to live by, we will likely follow the example into our own heroic story. But because too many men give up on their heroes, they do not arrive into their adulthoods properly equipped to take care of the needs of their women. So the women are left with a void to be filled by romance novels and the occasional movie like Fifty Shades of Grey. Men are scratching their heads wondering what all the fuss is just as most women wonder why Marvel comic films are so impressive to males.
The story of Fifty Shades of Grey is all about a powerful man who is redeemed through a hero journey through love into an awakening of a higher truth. The sadomasochism is reflective of all the repressed and social pressure for authority that is imposed on most people, so in mythology it is revealed through sexual fantasy. Just as most women are suffering from the condition of not having men in their lives that are strong enough to fill their yearnings; the children of minority neighborhoods do not have proper males to lead the young to their adulthoods. What’s missing in both cases are strong male characters. And in the absence of proper instruction from one generation into another, it is mythology that provides the path. For that, I am very proud and happy to see what they are doing at Alchemy, Inc.

If you happen to have the chance to see Karina Epperlein’s new movie, you should do so. More on it can be found at the following link:


Rich Hoffman

Visit Cliffhanger Research and Development

The Socialism of Liz Rogers: Why Mahogany’s failed in Cinncinnati

It was obvious that Liz Rogers was going to fail at Mahogany’s on the Banks when she gave the interview on the radio shown below. She stated that she was guided by faith, not sight and that she was destined to bring an African-American owned restaurant to the plush riverside development in Cincinnati. The city to encourage the endeavor threw a lot of money at her—which was unprecedented, because they wanted the politics of the deal. They wanted the feel good stories, progressive political support, and a success for minority owned businesses. Liz had a nice place in downtown Hamilton that was working, so developers wanted her to expand to a second location. But there was baggage with her from the start, which everyone ignored and the Mahogany’s deal turned out to be a disgrace. In the end the restaurant failed and Liz asked people not to judge her based on what she owed monetarily—but on her love for food. What?????????????????????

Liz Rogers lives in my community and I think is a nice lady. I think her intentions were good. But her business approach belongs in the Twilight Zone, expecting judgment based on her personal desires to cook food, and that she approaches the business with feelings—not thought. In other words her approach to the Banks deal was similar to saying standing before a tall wall, metaphorically, “I have faith that I will be lifted above and beyond that wall.” But the lift never comes leaving her standing in the same spot stuck with ineptitude. The proper approach would be to say, “I will construct a rope and climb over that wall.” That is a plan that can lead to a profitable enterprise. Having faith doesn’t do it. Faith can help you get up in the morning, but it won’t deliver tasks completed.

Now Liz is out of the Banks location and she is looking to make a deal with the city—which should have never been involved in the Rogers endeavor from the start. She is threatening to sue Cincinnati for her failure on the grounds that the types of development city government promised her would take place—which never quite manifested the way they proposed. What is unfathomably naive about her threat is that she actually believes that the fault of her business is the city’s problem. Her location was right next to The Holy Grail and was plugged numerous times on 700 WLW—most of the time in a favorable way regarding her food. She failed to retain the curiosity customers by making them into repeats. Good or bad press she has had loads and loads of free advertising—the name of Mahogany’s has been on every television station, radio station and received plenty of news print. She has had her chances to take a freak show and turn it into a legitimate business opportunity—which is much more opportunity than any other business have had in Cincinnati in years. Just getting the name out for a new enterprise is difficult at best.   If anything, the city gave her a golden opportunity to become gloriously rich—and she failed epically. The city responded to her threat with the following article:

The city of Cincinnati won’t take up Mahogany’s owner Liz Rogers‘ offer not to sue it in exchange for forgiving the balance of a $300,000 loan the city made for her to open the restaurant at the Banks.

“In a letter last week, the city expressed its position on this matter,” said Rocky Merz, a spokesman for City Manager Harry Black. “Due to the potential for litigation, we have nothing further to add. We wish Ms. Rogers all the best in her future endeavors.”

Rogers wrote a letter to the city offering not to sue it over promises she says were broken when she agreed to open a restaurant at the riverfront development, including that there would be a hotel and office workers there. She also proposed that for $12,000 the city would sell her the furniture and restaurant equipment the city’s $300,000 bought. Rogers, who said she would open another restaurant in Cincinnati, gave the city until Thursday to take the deal.

Mahogany’s closed last week after it was evicted by its landlord, NIC Riverbanks One. Rogers has denied allegations made in the eviction letter sent by the landlord.



It is obvious that Liz Rogers is a believer in socialism as she does not attribute her actions to success or failure of her business, but in the promises of government to provide or not provide. She brought with her business venture an obvious lack of embrace in capitalism which scared away her potential customers. She failed because of her philosophic position. She was the one given a gift, nearly a million dollars in opportunity—loads of free advertising and a site across from the Great American Ballpark and one of the hottest developments with residential living right over her head—nearly guaranteed customers if she produced a decent product. But, there was a lot of competition, and she couldn’t hack it—and due to her failure, she sought socialism and racism as the excuse. That is absolutely pathetic.

I didn’t write much about her at this site because part of me felt sorry for her, and I didn’t want to pile it on. I knew from the first time that I heard her speak that she would fail, so it didn’t come as a surprise to me when she did no matter how many opportunities were placed before her feet. But what did surprise me was that she actually believes she has the right to sue Cincinnati because of her failure. That is really astonishing and is a direct symptom of a very broken society that people actually believe such things. Liz Rogers failed because her product wasn’t very good. Her food may have been good, but the experience in dinning in her restaurant as opposed to other places did not have appeal to enough people. That is the whole issue. She was given an opportunity to give Cincinnati visitors at the Banks “soul food” and they rejected it. She may do better in Over-the-Rhine or even Forest Park, but at the Banks—people expect other options and they voted with their wallets. And she went out of business—and because she was not using her sight—she failed to make corrections to her presentation so to keep her customers and make them want to come back. Nobody wants to spend good money in a restaurant where the owner is a victim. They want to brush elbows with success—because it makes them feel good to do so. Instead of Mahogany’s Liz’s customers likely went on down to the Moerlein Brewhouse on the river and conducted their dining experience at that establishment for similar value for the dollar. It was up to Liz to figure out what they were doing and to adjust—but she didn’t. Instead she blamed everyone but herself for a failure that is in her sole possession. If the city government did anything wrong it was that they tried to help her in the first place giving false hope to a person who had not earned a chance that wasn’t theirs to give in the first place.

Rich Hoffman